Simply put, Database integration is the very first step in creating a "Dynamic Data-Driven Website". Almost all real interactive website functionality is database driven. This gives websites the capability of compiling and disseminating information in a very efficient way.
For instance, If you've got hundreds of articles written about a topic, instead of writing the HTML wrappings for all those pages, We can database the actual text of the articles, and build one dynamic page that will call from the database a specific article as designated by it's ID number, and populate a predetermined area of the page. Viola, with the addition of an dynamic article index you've got a website with an infinite article library without having to write anymore HTML.
What I've described above is a very popular content administration tool. Many of my clients come to me and say they want to be able to alter the text on their websites but they don't want to have to learn HTML. What we can do is create individual content modules and use them throughout your site. For instance you can have a dynamic greeting that you would write into a "web form" that would then be displayed on the top of your website. Or how about a list of this week's specials. What about the top sentence or paragraph of your latest article with a link back to the full article.
You can see, once you begin to understand the power of database integration on your website then your imagination is the limit.
